Boehringer Ingelheim now presents itself with a new corporate branding that is designed to inspire deeper connection with the company’s diverse customers, partners, and employees.
The evolved brand includes several striking changes including the introduction of a standout color palette and Boehringer Ingelheim’s first-ever brand claim “Life forward”.
The claim builds on the foundation of the company purpose of ‘transforming lives for generations’ and emphasizes how the company behaves in response to present-day and future challenges and the impact it intends to make.
“We have a responsibility to help address these challenges,” said Médard Schoenmaeckers, Boehringer Ingelheim’s Head of Corporate Affairs. “Momentum to introduce our evolved brand has never been better with our well-stocked innovation pipeline that will make significant differences for both humans and animals.”
Unwavering Optimism
The evolved brand introduces a modern, digital-first brand experience that leverages the company’s rich, family-owned heritage, builds on its industry-leading approach to partnerships and amplifies its commitment to sustainability.
The core of the evolved corporate brand is: unwavering optimism. “In everything we do and say, we look positively into the future because we know we can shape and influence it for the better and want to inspire others to join us,” adds Schoenmaeckers. “We have nearly 140 years of experience navigating the challenging dynamics of healthcare. And it is from that acquired resilience that we draw our confidence and the confidence that we can do better for the generations that come after us.”
👉 Life forward – Boehringer Ingelheim company brand | Boehringer Ingelheim (boehringer-ingelheim.com)
